There’s much more to social media than snapping a pic, checking in, tagging people and adding a bunch of hashtags. Social media has far exceeded this and has become the face of brands even before their websites and spokespeople! Though there is a similar element to all social media platforms, combined they are all unique, with billions of users and untapped potential. But there is a catch. You should be on the right platform, at the right time and post the right content. Now this requires a lot of effort and resources.